https://mattmilia.com/blog/ Notes from the call center: practical posts on inside sales agents, speed to lead, the cost of cold leads, AI systems, and virtual staff for realtors who want a full calendar. en-us Fri, 04 Sep 2026 03:26:51 GMT Astro https://mattmilia.com/blog/the-real-cost-of-not-following-up-with-leads/ https://mattmilia.com/blog/the-real-cost-of-not-following-up-with-leads/ Most leads go cold because nobody follows up past the first attempt. Here is what an unworked list actually costs,and how a dedicated ISA stops the leak. Fri, 04 Sep 2026 12:00:00 GMT mattmilia@appointmentstoday.net (Matt Milia) https://mattmilia.com/blog/how-an-isa-pays-for-itself-in-90-days/ https://mattmilia.com/blog/how-an-isa-pays-for-itself-in-90-days/ The math on adding an ISA: what the role costs, what one closed transaction is worth, and why it typically pays for itself within about 90 days of ramp-up. Fri, 04 Sep 2026 12:00:00 GMT mattmilia@appointmentstoday.net (Matt Milia) https://mattmilia.com/blog/ai-plus-virtual-staff-lead-gen-stack/ https://mattmilia.com/blog/ai-plus-virtual-staff-lead-gen-stack/ AI handles the volume and virtual staff handle the conversation,working together to book real estate appointments at scale. Fri, 04 Sep 2026 12:00:00 GMT mattmilia@appointmentstoday.net (Matt Milia) https://mattmilia.com/blog/what-is-an-isa-in-real-estate/ https://mattmilia.com/blog/what-is-an-isa-in-real-estate/ The ISA specializes in generating and converting leads from inside the office. Here is what they do, why speed matters, and how to know if your team is ready for one. Sun, 30 Aug 2026 12:00:00 GMT mattmilia@appointmentstoday.net (Matt Milia) https://mattmilia.com/blog/lead-generation-for-overwhelmed-realtors/ https://mattmilia.com/blog/lead-generation-for-overwhelmed-realtors/ Most online real estate leads are never contacted at all. The numbers on speed to lead are brutal, and the fix is a system, not more willpower. Sun, 30 Aug 2026 12:00:00 GMT mattmilia@appointmentstoday.net (Matt Milia) https://mattmilia.com/blog/hire-virtual-staff-and-ai-for-real-estate/ https://mattmilia.com/blog/hire-virtual-staff-and-ai-for-real-estate/ Staffing or full-service calling? AI systems or humans? A practical way to think about building the calling engine your market demands. Sun, 30 Aug 2026 12:00:00 GMT mattmilia@appointmentstoday.net (Matt Milia)